5/31/2023 0 Comments Digital activation campaign![]() Paid social allows you to target your most relevant customers ![]() If nothing else, ads are a surefire way to introduce your brand to new customers and grab the attention of former ones without being restricted by an algorithm. You’re essentially paying for your audience’s undivided attention.Ĭonsider that 28% of consumers discover new products directly through social media, with that number skewing higher for millennials and Gen Z. On the flip side, paid social media ensures that your campaigns get seen. No matter how much you optimize your posts, reach isn’t guaranteed. If you ever feel like some of your posts blow up while others get buried, you’re definitely not alone. Today’s social media algorithms are tricky. ![]() Paid social gives your business guaranteed reach How so? Whether you’re skeptical yourself or you need buy-in from your coworkers, consider the following benefits of investing in paid social media. In fact, paid campaigns can support your organic social media efforts in the long-run. It’s important for businesses to understand that paid and organic social media isn’t a matter of either-or. ![]() As is the case with most channels, “free” will only take you so far. Just like email or SEO, social media represents a marketing channel. Even for small and solo businesses, social ads have largely become a matter of “when” and not “if.”įrom raising brand awareness to driving traffic and leads, a well-crafted campaign can produce immediate results for your business.Ĭonsider this your guide to paid social 101 to cut through the noise and break down exactly how. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. That’s because we’ve become so used to social being totally free. Getting started with paid social media feels like a big leap for most businesses. ![]()
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